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Digital Axle Announces Strategic Partnership with Offermatica -- San Francisco-Based Online Marke
San Francisco, CA (PRWeb) February 22, 2007 -- Digital Axle today announced a strategic partnership with Offermatica, the leading provider of software to test, measure and optimize online marketing and advertising campaigns, to offer Offermatica's testing services to Digital Axle's portfolio of marketing clients. Under the arrangement, Digital Axle will incorporate Offermatica into its lead generation programs and provide consulting services for the combined offering.
"We're delighted to be working with Offermatica on so many fronts," said Digital Axle CEO, Bruce Carlisle. "Offermatica fills an important need in our efforts to gather an array of best-of-class digital services for our clients and our direct response lead generation business. Like us, they are innovators in providing the next generation of online marketing tools and strategies. With the Offermatica platform in our tool belt, we can often improve our clients' landing page performance by as much as 30 percent."
"Digital Axle's expertise and breadth of online marketing services makes the company an ideal partner for Offermatica," said Matt Roche, CEO, Offermatica. "Our joint customers will benefit significantly from the ability to optimize their marketing and ad campaigns rapidly based on actual customer response."
About Offermatica
Offermatica is the leading provider of software to test, measure and optimize online marketing and advertising campaigns. The company's software enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs and improve customer interactions.
Companies like Timberland, CNET and VeriSign have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica's on-demand testing and optimization services. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners. For more information, visit www.offermatica.com.
About Digital Axle
Digital Axle is a privately-held, San Francisco-based digital marketing services firm with activities in three related areas: online advertising, (where it provides media buying and rapid message testing to marketers), online publishing (where the company has recently launched its first site, ConferenceHound.com) and lead generation, (where it provides pay-for-performance marketing through its own network of micro-targeted Websites and represented digital media inventory.) The firm was founded in 2006 by Bruce Carlisle, the former CEO and founder of SF Interactive, a leading online agency of the late 1990's, and Patrick Briggs, a veteran online media strategist who held the position of Associate Media Director at SF Interactive. In addition to Offermatica, Digital Axle has provided services to Adobe, Autodesk, BEA Systems and K-12 among other companies. For more information, visit Digital Axle. The company blog, with a unique take on the Web industry, is updated daily and can be accessed at blog.digitalaxle.com.
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